News

November 2005

Upgrading Sales Strength at Best Brands

As was announced in our strategic plan, we are officially revamping certain aspects of our information systems. More specifically, we are fine-tuning the entire cycle from order to cash, as well as inventory management.

Principal Goals:

Eliminate inefficiencies and increase the company's profitability
Improve our positioning with major customers using technological solutions / innovative logistics based on a partnership approach
Increase our competitive advantage with our retail customers and our customers' representatives by better managing information and products in stores
Absorb growth without additional investment

Lelarge Marketing Campaign

The Lelarge division of Best Brands is launching a promotional campaign to kick off the Lelarge internet site, Lelarge.ca. Contest, recipes and entertainment will be offered.

Visit us at LELARGE.ca - Produits fins importés.

October 2005

A New Legal Entity for Best Brands

Since October 3, 2005, Best Brands has been part of the legal structure of the St-Hubert group.

We are making it official with a new legal entity: Best Brands, a division of Les Rôtisseries St-Hubert Ltée.